Cosmetics maker seeks flawless look that's effortless

The founder of Hourglass offers products that flatter without harsh ingredients

By Nadine Kam

POSTED: 01:30 a.m. HST, Jan 24, 2013

~~<p>Forget climbing mountains or powerboat racing for the ultimate in heroics. Chances are, fortitude alone will get you to the top or the finish line.</p>
<p>There are no such guarantees in the world of cosmetics, where brands come and go, and fortitude and hard work aren't enough to make consumers love you. So naturally, one of the first questions I put to Hourglass Cosmetics CEO and founder Carisa Janes was, "Why start a new brand when the market is saturated with beauty brands offering just about every product anyone could want?"</p>
~~

Forget climbing mountains or powerboat racing for the ultimate in heroics. Chances are, fortitude alone will get you to the top or the finish line.

There are no such guarantees in the world of cosmetics, where brands come and go, and fortitude and hard work aren't enough to make consumers love you. So naturally, one of the first questions I put to Hourglass Cosmetics CEO and founder Carisa Janes was, "Why start a new brand when the market is saturated with beauty brands offering just about every product anyone could want?" Login for more...