Isle ad experts pick best, worst Bowl ads

Jeep, Calvin Klein and KIA drew slams while Bud's horse story garnered praise

By Erika Engle

POSTED: 01:30 a.m. HST, Feb 07, 2013

~~<p>The worst 2013 Super Bowl commercials were for Calvin Klein's "Concept" line of men's underwear; the lengthy Jeep-USO piece narrated by Oprah Winfrey; and the "Babylandia" ad by KIA about where babies come from, according to a panel of local industry experts.</p>
<p>The bottom and top picks were presented at the third annual American Marketing Association-Hawaii Chapter Super Bowl Ad Review Wednesday at Dave & Buster's in the Ward 16 Theatres complex.</p>
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The worst 2013 Super Bowl commercials were for Calvin Klein's "Concept" line of men's underwear; the lengthy Jeep-USO piece narrated by Oprah Winfrey; and the "Babylandia" ad by KIA about where babies come from, according to a panel of local industry experts.

The bottom and top picks were presented at the third annual American Marketing Association-Hawaii Chapter Super Bowl Ad Review Wednesday at Dave & Buster's in the Ward 16 Theatres complex. Login for more...