Health ads urge teens to 'Rethink Your Drink'

The multimedia spots target sugary beverages in an anti-obesity effort

By Derrick DePledge

POSTED: 01:30 a.m. HST, Feb 15, 2013

~~<p>The public service announcements are deliberately gross: attractive young people chugging yellowy gobs of fat to make the point that drinking one can of soda a day can add 10 pounds to the body each year.</p>
<p>Gov. Neil Abercrombie and the state Department of Health launched a multimedia campaign Thursday to steer teenagers away from soda and other sugary drinks and toward healthier choices such as water. The $275,000 "Rethink Your Drink" campaign, funded by the state's share of tobacco settlement money, will run through May and include television, radio, print and movie theater ads.</p>
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The public service announcements are deliberately gross: attractive young people chugging yellowy gobs of fat to make the point that drinking one can of soda a day can add 10 pounds to the body each year.

Gov. Neil Abercrombie and the state Department of Health launched a multimedia campaign Thursday to steer teenagers away from soda and other sugary drinks and toward healthier choices such as water. The $275,000 "Rethink Your Drink" campaign, funded by the state's share of tobacco settlement money, will run through May and include television, radio, print and movie theater ads. Login for more...