New health insurer to set up shop

Led by an ex-food industry executive, the carrier hopes to break into a tight market

By Kristen Consillio

POSTED: 01:30 a.m. HST, Mar 15, 2013

~~<p>A new health insurer is poised to do business in Hawaii this year, boosting competition in the market dominated by Hawaii Medical Service Association and Kaiser Permanente Hawaii.</p>
<p>Family Health Hawaii, a nonprofit mutual benefit society, received approval last month from the state Insurance Division to begin selling plans as the fifth commercial health insurance carrier in Hawaii, along with HMSA, Kaiser, Hawaii Medical Assurance Association and UHA (University Health Alliance).</p>
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<h4>MARKET DOMINANCE</h4>
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<td>HMSA</td>
<td>77%</td>
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<td>Kaiser</td>
<td>21%</td>
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A new health insurer is poised to do business in Hawaii this year, boosting competition in the market dominated by Hawaii Medical Service Association and Kaiser Permanente Hawaii.

Family Health Hawaii, a nonprofit mutual benefit society, received approval last month from the state Insurance Division to begin selling plans as the fifth commercial health insurance carrier in Hawaii, along with HMSA, Kaiser, Hawaii Medical Assurance Association and UHA (University Health Alliance). MARKET DOMINANCE HMSA 77% Kaiser 21% Login for more...