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Business Briefs

For Sunday, February 23, 2014

By McClatchy News Services

POSTED: 01:30 a.m. HST, Feb 23, 2014

~~<p><strong>U.S. campaign draws $3.4B in tourism spending, study says</strong></p>
<p>The nation&rsquo;s first coordinated campaign to promote the U.S. to international travelers generated $3.4 billion in additional spending last year, according to a study commissioned by the campaign. Brand USA, the campaign financed by fees charged to international visitors and donations, launched in 2012 with billboards, newspaper and magazine ads, radio spots and an anthem by Rosanne Cash.</p>
~~

U.S. campaign draws $3.4B in tourism spending, study says

The nation’s first coordinated campaign to promote the U.S. to international travelers generated $3.4 billion in additional spending last year, according to a study commissioned by the campaign. Brand USA, the campaign financed by fees charged to international visitors and donations, launched in 2012 with billboards, newspaper and magazine ads, radio spots and an anthem by Rosanne Cash. Login for more...



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