For Sunday, February 23, 2014
POSTED: 01:30 a.m. HST, Feb 23, 2014
~~<p><strong>U.S. campaign draws $3.4B in tourism spending, study says</strong></p>
U.S. campaign draws $3.4B in tourism spending, study says
The nation’s first coordinated campaign to promote the U.S. to international travelers generated $3.4 billion in additional spending last year, according to a study commissioned by the campaign. Brand USA, the campaign financed by fees charged to international visitors and donations, launched in 2012 with billboards, newspaper and magazine ads, radio spots and an anthem by Rosanne Cash. Login for more...