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City bus ads just not worth it


POSTED: 01:30 a.m. HST, Apr 28, 2014

~~<p>Turning city buses into rolling billboards would be a giant step down a slippery slope that would see Oahu blighted with the same type of pervasive outdoor advertising that mars so many other U.S. cities. The Honolulu City Council must shelve Mayor Kirk Caldwell's bad idea once and for all. There simply is too much at stake on an island where scenic beauty is the lifeblood of the community.</p>
<p>The city does need cash for its heavily used and heavily subsidized bus system, especially to expand and restore routes in Leeward Oahu, but this is no way to raise the necessary money. The Transient Accommodations Tax would be a far better source of reliable revenue for this purpose, and state lawmakers have the power to provide it, by lifting the cap on the share divided among the counties. The Legislature should do so.</p>
~~

Turning city buses into rolling billboards would be a giant step down a slippery slope that would see Oahu blighted with the same type of pervasive outdoor advertising that mars so many other U.S. cities. The Honolulu City Council must shelve Mayor Kirk Caldwell's bad idea once and for all. There simply is too much at stake on an island where scenic beauty is the lifeblood of the community.

The city does need cash for its heavily used and heavily subsidized bus system, especially to expand and restore routes in Leeward Oahu, but this is no way to raise the necessary money. The Transient Accommodations Tax would be a far better source of reliable revenue for this purpose, and state lawmakers have the power to provide it, by lifting the cap on the share divided among the counties. The Legislature should do so. Login for more...



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