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Facebook uses its users for scientific experiments

By Beau Monday

POSTED: 01:30 a.m. HST, Jul 15, 2014

~~<p>When news broke in late June about Facebook running unsanctioned psychological experiments on their user population in the name of science, the reaction was overwhelmingly negative.</p>
<p>During one week in January 2012, Facebook manipulated the news feeds of roughly 700,000 users to see how it affected their moods. Facebook removed all positive news from some users' feeds and all negative posts from others. Then their team of data scientists stood back and watched what happened. If there was a week in January 2012 during which your friends seemed abnormally fixated on cute babies and rainbows, you may have been part of the study. Alternatively, if Facebook selected you to receive only negative posts, all the cute baby and rainbow posts would have been stripped away, and you would read only about house fires, car accidents, crime and other similarly depressing fare.</p>
~~

When news broke in late June about Facebook running unsanctioned psychological experiments on their user population in the name of science, the reaction was overwhelmingly negative.

During one week in January 2012, Facebook manipulated the news feeds of roughly 700,000 users to see how it affected their moods. Facebook removed all positive news from some users' feeds and all negative posts from others. Then their team of data scientists stood back and watched what happened. If there was a week in January 2012 during which your friends seemed abnormally fixated on cute babies and rainbows, you may have been part of the study. Alternatively, if Facebook selected you to receive only negative posts, all the cute baby and rainbow posts would have been stripped away, and you would read only about house fires, car accidents, crime and other similarly depressing fare. Login for more...



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