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WEALTH OF HEALTH


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Envisioning a partnership of fast food and Big Pharma

By Ira Zunin

POSTED: 01:30 a.m. HST, Aug 09, 2014

~~<p>Imagine if one of the nation's largest fast-food chains merged with a major pharmaceutical company. The alliance would ensure a robust supply chain of high-fructose corn syrup, saturated fat and salt into the stomachs of consumers and optimize sales of medication for obesity, diabetes, high blood pressure and heart disease. The business model for this proposed partnership could also sell more burgers.</p>
<p>Recognizing that the fast-food partner realized its success by focusing on convenience and taste at competitive cost, the pharmaceutical partner would refine its products to suit.</p>
~~

Imagine if one of the nation's largest fast-food chains merged with a major pharmaceutical company. The alliance would ensure a robust supply chain of high-fructose corn syrup, saturated fat and salt into the stomachs of consumers and optimize sales of medication for obesity, diabetes, high blood pressure and heart disease. The business model for this proposed partnership could also sell more burgers.

Recognizing that the fast-food partner realized its success by focusing on convenience and taste at competitive cost, the pharmaceutical partner would refine its products to suit. Login for more...



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