Now with service from Honolulu’s Daniel K. Inouye International Airport four times each week, AirAsia is celebrating its sixteenth year in business by continuing to offer surprisingly low airfares combined with award-winning service across Asia-Pacific, the Middle East and the U.S. Headquartered in Kuala Lumpur, Malaysia, AirAsia is the winner of Skytrax World Airline Awards’ World’s Best Low Cost Airline for 9th consecutive year, connecting people at one of the region’s lowest fares.
From an airline with two aircraft sixteen years ago in 2002, AirAsia has soared to service over 130 destinations in 26 countries, having carried over 400 million guests across the region over the years. This extensive network is serviced by over 23,000 dedicated employees globally. Along with its affiliates, AirAsia is now the largest low-cost carrier in Asia in terms of both fleet size and number of passengers carried annually.
The quest to provide travelers with affordable, quality air travel began when Tony Fernandes and Datuk Kamarudin Meranun — two ambitious men with no aviation background — acquired the debt-ridden AirAsia in 2001 and turned the airline around within two years’ time, subsequently turning it into one of the most successful low cost carriers in the world.
The company’s business model is based upon a low-cost philosophy requiring its operations to be lean, simple and efficient. Key strategies are employed in this mission including:
High Aircraft Utilization
AirAsia focuses on high frequency and fast turnaround of flights, both of which add to customer convenience and greater cost efficiencies. Its average aircraft turnaround time of 25 minutes is the fastest in the region.
In addition, AirAsia’s fleet consists of reliable, high-capacity and cost-efficient aircraft. The airline boasts the largest and youngest A320 and A330 fleet in the region with over 200 operating aircraft.
Low Fares, No Frills
Guests enjoy exceptionally low fares but are still empowered to pick and choose additional products and services they desire at a cost, such as picking their favorite seat, delicious inflight meals and drinks, lounge access, inflight entertainment and many more.
Point to Point Network
All short-haul AirAsia flights (four-hour flight times or less) and medium to long-haul AirAsia X flights (which service Honolulu) are non-stop, diminishing the need for significant human resource, physical infrastructure and facility costs at most transit destinations. As an example, Singapore functions as a virtual hub but AirAsia is among the country’s top 10 airlines in terms of destination passenger traffic.
Collectively, these strategies have established AirAsia as the lowest-cost airline in the world and this title has been achieved without compromising safety. The highest priority is given to safe operations and AirAsia complies with, often exceeding, requirements from regulators in all countries where it operates. The company also partners with the most renowned maintenance providers to ensure its fleet is always in the best possible condition.
Innovative use of technology has also played a key role in AirAsia’s success story, beginning with online booking. It was the first airline in Asia to go ticketless in 2002, allowing guests to pay for their bookings by credit card over the Internet and telephone. Over the years, it has built on its technology platform to increase the ease of customer transactions as well as to provide even greater savings. With the advent of social media, tools such as Facebook, Twitter and YouTube have become integral to the airline’s customer relationship initiatives. AirAsia is recognized as the most popular airline in the region in terms of its Facebook fan base.
While known for its no-frills approach, AirAsia is also synonymous with a youthful energy and whimsical sense of fun, often captured in its advertising, customer communications and flight experience. The airline regularly sponsors sporting and entertainment events, most recently signed up as the official airline partner for UFC, the world’s premier mixed martial arts organization.
AirAsia has been recognized with numerous customer service awards over the years. Most notably it has been voted the World’s Best Low Cost Airline for nine consecutive years by Skytrax, a London-based aviation consultant. This award is given based upon the opinions of over 18 million travelers worldwide. The company has also been recognized as offering the World’s Best Low Cost Airline Premium Cabin and Best Low Cost Airline Premium Seat at the annual Skytrax World Airline Awards.
Featuring flights from Honolulu to and from the popular city of Osaka, Japan each Monday, Wednesday, Friday and Saturday, AirAsia continues onward to its headquarters hub in Kuala Lumpur from which convenient service is available to Thailand, Bali and southeast Asia’s most desirable destinations as well as Australia, New Zealand and the Middle East. Discover the best of Asia and Australia with AirAsia. Visit airasia.com for more information.