Thursday, July 31, 2014         


 Print   Email   Comment | View 0 Comments   Most Popular   Save   Post   Retweet

Big West, HTA look at putting UH on TV in California

By Ferd Lewis

LAST UPDATED: 10:29 p.m. HST, Aug 05, 2011

The Hawaii Tourism Authority and the Big West Conference are exploring the possibility of televising some University of Hawaii sports events into California as a cross-promotion venture, officials said.

UH joins the Big West in 2012 for most sports and the Mountain West Conference in football after 33 years in the Western Athletic Conference.

Big West commissioner Dennis Farrell said he met with David Uchiyama, HTA vice president of brand management, and UH athletic director Jim Donovan recently to discuss some possible models.

Uchiyama said, "They (Big West officials) have made some recommendations to us and Michael Story (of HTA) and I are reviewing their proposals and seeing how we might incorporate it into a plan that promotes Hawaii and supports the University of Hawaii."

"Basically, where we left it, there was interest by both parties," Farrell said. "I think that we're going to start exploring some ideas."

Among them, apparently, is airing some of the Rainbows and Rainbow Wahine Big West events from Hawaii which, along with recruiting visibility for UH, would give the HTA an opportunity to do some on-campus promotions with member schools and their alumni.

"California is a major market for Hawaii's tourism industry and the concentration of schools within California with the Big West Conference presents another vehicle to get Hawaii's presence in front of our key audience," Uchiyama said.

The Big West is composed of nine California schools.

Farrell said the conference recently agreed to extend its TV contract with Fox through 2011-12 and will soon start talks aimed at a longer agreement.

"Part of those talks will be how we could fold Hawaii into our package," he said.

The Big West also has an agreement with ESPN.

 Print   Email   Comment | View 0 Comments   Most Popular   Save   Post   Retweet

You must be subscribed to participate in discussions
By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may receive a warning, and if you persist with such comments you may be banned from posting. To report comments that you believe do not follow our guidelines, email commentfeedback@staradvertiser.com.
Leave a comment

Please login to leave a comment.
The Green Leaf
Marine debris art

Political Radar
`Toss up’

Political Radar

Political Radar
Hilton; Plaza Club

Political Radar
Direct mail

Political Radar
Direct mail