BELLINGHAM, Wash.>>  A college student is enduring public humiliation after finishing last in his fantasy football league this year.

The Bellingham Herald reports that 19-year-old Mitchell Scott was forced to stand at a busy Bellingham intersection for 30 minutes Saturday, carrying a large sign stating that he was a loser. A handful of other participants in his fantasy football league cheerfully watched from the sidewalk as cars honked.

League commissioner Chad Castro says this is the first year the punishment has been introduced to the league, but the friends are looking to set it up as a tradition for years to come. Scott says he’s already plotting for next season and dreaming of what sorts of props and outfits may be involved in the punishment of next season’s loser.