"As The World Turns" airs for the last time, the latest daytime drama to go because of fallen ratings.

The show made its debut in 1956 for Procter & Gamble Co., the Cincinnati-based maker of soap and many other household products. It was once a big hit.

Thirty-eight-year-old Melanie Cosgrove of suburban Cincinnati says she started watching while pregnant and hasn’t missed an episode in 18 years.

Cosgrove tells The Cincinnati Enquirer she’s already sad her grown-up baby is ready to leave for college, and now she’ll lose her TV "friends."

Fifty-eight-year-old Pat Heasley remembers watching with her mother as a child in Fort Wright, Ky. Mom kept her updated during school years.