comscore Off the News | Honolulu Star-Advertiser
Every act of aloha counts. Click here to DONATE to the MAUI RELIEF Fund.
Editorial | Off the News

Off the News

Honolulu Star-Advertiser logo
Unlimited access to premium stories for as low as $12.95 /mo.
Get It Now

They’re not champions, but it was a good run for Rainbows anyway

Coaches in any sport are given low expectations in their first year on a new job, so Gib Arnold produced huge results in his debut at the helm of the University of Hawaii basketball Rainbow Warriors.

The hoopsters were predicted to finish dead last in the Western Athletic Conference, but completed the season in fifth place, won 19 games and were the first UH team in years to be chosen for post-season play.

"Big picture, great year, great group of guys," Arnold remarked, and that was no exaggeration.

AT&T rethinks the possible and takes a stab at larger market share

Here’s a fun, if facetious, thought: Was it possible that this proposed AT&T/T-Mobile merger could have been predicted, just by examining changing company slogans?

Consider the increasingly downbeat tone of T-Mobile’s marketing mantras, transitioning from "Get More" with bombshell actress Catherine Zeta-Jones as spokeswoman to "Stick Together" with nobody in particular at the helm. More recent promotions included "Buy One Get One Free" and "Kids Are Free Till 2012."

Now AT&T (slogan: "Rethink Possible") wants to scoop up this desperate-sounding property to dominate the cell market. Maybe consumers should adopt the motto: "Watch Your Wallet."

Comments have been disabled for this story...

Click here to view ongoing news coverage of the Maui wildfires. Sign up for our free e-newsletter to get the latest news delivered to your inbox. Download the Honolulu Star-Advertiser mobile app to stay on top of breaking news coverage.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up