comscore Honolulu a top-25 "green" city | Honolulu Star-Advertiser
Top News

Honolulu a top-25 “green” city

Honolulu is among the 25 “greenest” large cities in the U.S., according to a study by online coupon site RetailMeNot.com and Ipsos Public Affairs.

The Earth-Day-inspired study found that while 46 percent of consumers are more inclined to buy a product if it is eco-friendly, 59 percent of respondents are unwilling to pay more money for an environmentally conscious version of a product or service.

The study delves into the environmental awareness of shoppers, studies shoppers’ demographics and the likelihood of each to make a green purchase, as well as whether retailer support for environmental causes influences purchases (only 15 percent of shoppers say this influences them).

RetailMeNot.com and CarbonFund.org have pledged to plant up to 5,000 trees, one for each click on its Earth Day deals page.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature
Comments have been disabled for this story...

Scroll Up