Hawaii’s advertising industry celebrated achievement in advertising and design work at the Royal Hawaiian Hotel on Saturday night. Awards also were presented to individual industry members for excellence in their fields.
The American Advertising Federation District 13 awards for work done in 2011 included 29 Pele Awards, considered the "gold" award level, including 28 to working professionals and one in the student division. Pele Awards automatically are entered into the national American Advertising Federation ADDY award competition, with the winners to be announced in June at the organization’s annual conference in Texas.
Judges also awarded 45 silver awards including two in the student division, and 48 bronze awards including three in the student division.
The sprawling Anthology Marketing Group Inc. raked in 27 awards including one Best of Show, one individual award, six Pele Awards, a dozen silver and seven bronze awards.
The 15 awards won by Wall-to-Wall Studios Inc. included seven Pele Awards, three silver and five bronze awards. The other double-digit winner of the night, MVNP (formerly known as Milici Valenti Ng Pack Advertising), received an individual award, a Pele Award, three silver and seven bronze awards.
An AAF District 13 Silver Medal was presented to Mary Fastenau, Anthology Marketing Group’s Digital Group president, for outstanding contributions to the industry and the community during her career.
Lori Kimura, media director at MVNP, was named Ad Woman of the Year, and Ryan Kawamoto, a director and writer at Kinetic Productions Inc., was named Ad Man of the Year. The Outstanding Young Ad Person of the Year for 2012 is Yongchae Song, an account executive at This Week Publications.
In the student competition, sponsored by the Star-Advertiser, Zachery Lagrimas of Honolulu Community College received the division’s only Pele Award.
BEST OF SHOW — DESIGN
Publication Design — Book Design (entire book)
“The Evolution of Freediving”
Client: Fluid Media Publishing
Winner: VOICE
BEST OF SHOW —ADVERTISING
Magazine Campaign — Four-Color
“Come Play Print Campaign”
Client: Maui Visitors Bureau
Winner: Anthology Marketing Group Inc.
2012 Special Judge’s Award by Pele judge Rob Tarry
“2012 Hawaii Skin Diver Campaign”
Client: Hawaii Skin Diver Magazine
Winner: VOICE
2012 Special Judge’s Award by Pele judge Marty McDonald
“The Evolution of Freediving”
Client: Fluid Media Publishing
Winner: VOICE
2012 Special Judge’s Award by Pele judge Julie Curtis
“Honolulu Rainbow Film Festival Posters”
Client: Honolulu Gay & Lesbian Cultural Foundation
Winner: Firebird Photography
AAF-HAWAII INDUSTRY RECOGNITION
AAF District 13 Silver Medal — Mary Fastenau, Anthology Marketing Group Inc., Digital Group president
Ad Woman of the Year — Lori Kimura, Milici Valenti Ng Pack Advertising media director
Ad Man of the Year — Ryan Kawamoto, Kinetic Productions director and writer
Outstanding Young Ad Person of the Year — Yongchae Song, This Week Publications account executive
Student Pele Award, sponsored by the Honolulu Star-Advertiser — Zachery Lagrimas, Honolulu Community College
PELE AWARDS
Collateral Material — Publication Design — Cover
“The Photo Issue”
Client: Hawaii Skin Diver Magazine
Winner: VOICE
Collateral Material — Publication Design — Editorial Spread or Feature
“Radiant Symmetry”
Winner: Hana Hou! for Hawaiian Airlines
Collateral Material — Publication Design — Series
“Covers 2011”
Client: Hawaii Skin Diver Magazine
Winner: VOICE
Collateral Material — Publication Design — Entire Magazine
“Room Service”
Client: Castle Resorts & Hotels
Winner: Nella Media Group
Collateral Material — Publication Design — Entire Book
“The Evolution of Freediving”
Client: Fluid Media Publishing
Winner: VOICE
Collateral Material — Posters — Single
“Hana Hou — Aliens”
Client: Consolidated Theatres
Winner: MVNP (formerly Milici Valenti Ng Pack Inc.)
Collateral Material — Special Event Material — Campaign
“LS Lounge Grand Opening Event”
Client: Leather Soul
Winner: Wall-to-Wall Studios Inc.
Direct Marketing — Specialty Advertising — Other Merchandise
“The Modern In-Room Collateral”
Client: Aqua Hotels & Resorts
Winner: Sae Design (Maui)
Out of Home — Outdoor Board — Super-sized
“Widebody Billboard”
Client: Hawaiian Airlines
Winner: Anthology Marketing Group Inc.
Out of Home — Site — Interior Still or Static
“Office Mural”
Client: Hawai‘i Primary Care Association
Winner: Wall-to-Wall Studios Inc.
Consumer or Trade Publication Advertising — Full Page
“Hula”
Client: Hawaiian Airlines
Winner: Anthology Marketing Group Inc.
Consumer or Trade Publication Advertising — Campaign
“Come Play Print Campaign”
Client: Maui Visitors Bureau
Winner: Anthology Marketing Group Inc.
Website Design — Consumer (two awards)
Client: Leather Soul
Winner: Wall-to-Wall Studios Inc.
Client: HIFN Design Build Collaborative
Winner: Design Asylum Inc.
Online Marketing — Emails & Ecards
“Runway”
Client: Hawaiian Airlines
Winner: Anthology Marketing Group Inc.
Advertising for the Arts & Sciences — Brochure/Sales Kit
“HCAD Brochure”
Client: Honolulu Cultural & Arts District
Winner: Wall-to-Wall Studios Inc.
Advertising for the Arts & Sciences — Website Design
“HCAD Website”
Client: Honolulu Cultural & Arts District
Winner: Wall-to-Wall Studios Inc.
Advertising for the Arts & Sciences — Single Medium Campaign
“HCAD Chinatown Exhibits”
Client: Honolulu Cultural & Arts District
Winner: Wall-to-Wall Studios
Public Service — Television Advertising
“Real Estate Showcase TV”
Client: Institute for Human Services Inc.
Winner: Anthology Marketing Group Inc.
Public Service — Nontraditional Media
“Heal Button”/“Love T-shirt”
Client: Kinohi Designs/Help Heal Japan
Winner: AIDIA Studio/Lewis and Montgomery LLC
Public Service — Mixed/Multimedia Campaign
“Feel Good Campaign”
Client: Hawaii Primary Care Association
Winner: Wall-to-Wall Studios Inc.
Elements of Advertising — Logo Design
Client: Maui Memorial Medical Center
Winner: Sae Design (Maui)
Elements of Advertising — Illustration Campaign
“The Modern Illustrations”
Client: Aqua Hotel & Resorts
Illustrator: Saedene Ota, Sae Design (Maui)
Elements of Advertising — Photography Campaign
“Radiant Symmetry”
Winner: Hana Hou! for Hawaiian Airlines
Photographer: Jack Wolford
Elements of Advertising — Music Score with Lyrics
“UH — Lifestyle 60”
Client: University of Hawaii at Manoa
Winner: 1001 Stories
Composer: Zac Carper
Elements of Advertising — Cinematography
“UH — Lifestyle 60”
Client: University of Hawaii at Manoa
Winner: 1001 Stories
Director of Photography: Johnathan Walk
Travel and Tourism — Magazine Advertising
“Come Play/Jocelyn”
Client: Maui Visitors Bureau
Winner: Anthology Marketing Group Inc.
Travel and Tourism — Magazine Design
“innov8 — Over All Design”
Client: go! Mokulele Airlines
Winner: Nella Media Group
Student Division
Sales Promotion — Packaging
“Arbor Tea Packaging Box”
Winner: Zachery Lagrimas, Honolulu Community College
