New York-based Commune Hotels & Resorts has announced its intention to expand to Hawaii, as well as other key markets including London, Miami, and Cabo San Lucas, Mexico.
The expansion of the 46-hotel chain will be led in part by newly appointed CEO Niki Leondakis. No timetable for the Hawaii expansion was given.
The luxury boutique hotel brand was formed in 2010 following a merger of the parent companies of the 33 Joie de Vivre Hospitality hotels and the 12 luxury Thompson Hotels.
The word “commune” in the company’s name is not a throwback to 1960s-era hippie enclaves, but rather is taken from the verb, which, its website notes, “describes a state of intimate, heightened receptivity and sensitivity,” as in, to commune with nature.
The company website acknowledges the former, used as a noun, to refer to a group of people who live together and share common interests.