The chief executive officer of one of Hawaii’s leading solar companies has launched a new venture that will work with auto dealerships to improve their technique for selling electric vehicles.

“Most Americans do not fully understand the value propositions of EV ownership, nor how the vehicles connect to the home and how the process works,” according to a news release from Autowatts, a company formed by Sunetric CEO Alex Tiller.

“The traditional auto sales model does not account for educating, pricing, engineering, scheduling and installing required componentry at the buyer’s home,” according to the release.

Tiller said Autowatts “simplifies a complicated process for the salesperson so they can reliably convert interested consumers in to proud EV owners.”

Autowatts also uses proprietary software to size solar photovoltaic systems to match customers’ driving habits, geographic location and car model, Tiller said.

The Autowatts software will be demonstrated at the 2013 First Hawaiian International Auto Show set for Friday through Sunday at the Hawaii Convention Center.