Many Americans opting for simple summer travel
NEW YORK » This summer, high rollers are flying to lavish hot spots for their vacations. The rest of us are driving to less luxurious places like nearby campgrounds.
The good news: At some U.S. campgrounds these days, you get live bands, air guitar contests and chocolate pudding Slip ‘N Slides.
Americans’ plans for summer travel mirror the current state of the economy. Rising home prices and a soaring stock market are encouraging those at the top of the income ladder to take more extravagant trips. But large segments of the population are staying close to home because wages are stagnant, rents are high and the end of the payroll tax holiday has shrunk their take-home pay.
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For a travel industry still stinging from the Great Recession, that likely means another summer of steady but slow recovery.
Mike Klopp, a commercial insurance salesman in Irvine, Calif., is starting to feel better about the economy. He and his wife plan to take their three kids on a vacation up the coast to Monterey in August — a trip they skipped last year.
But Klopp says local trips are the limit because they’re cheaper. Like many others, he’s not yet willing to splurge on a dream vacation.
"The kids would love to go to Hawaii, but there’s no way I’m going to do that. We’ve been hunkering down; money is tight right now," he says. "I’m not sold that things are better," he says.
AAA, one of the nation’s largest leisure travel agencies, isn’t expecting a resounding start to vacation season on Memorial Day. Citing the "up-and-down economy," AAA expects 31.2 million Americans to hit the road this weekend, virtually the same number as last year. Throw in planes, trains and buses, and the number of travelers will drop about 1 percent, AAA says.
As vacationers set out this summer, here’s what they can expect:
» Gas prices about the same as last year. The national average price of gasoline was $3.65 a gallon Friday, 1 cent higher than during last year’s Memorial Day weekend. Tom Kloza, chief oil analyst at GasBuddy.com, expects prices to drift lower after the holiday and fall close to last summer’s low of $3.33 per gallon before hurricane season starts to drag them up again.
» More expensive hotel rooms. The average hotel will cost $112.21, before taxes and any other add-on such as resort fees. That’s up 4.4 percent from last year’s $107.52, according to hotel research firm STR. Hotels are also expected to be slightly fuller, with occupancy rates climbing to 70 percent this summer from 69.3 percent last year.
» Packed planes, steady airfare. Airlines for America, the industry’s lobby group, expects 208.7 million people to fly, up 1 percent from last year. About 87 percent of airplane seats will be filled with paying passengers. Domestic fliers will pay $421 on average for a round-trip ticket, down $6 from last summer. International fliers will pay $1,087, up $8, according to the Airlines Reporting Corp.
» Amtrak expects to meet or top the 8.3 million passengers it carried last summer. But the taxpayer-backed railroad wouldn’t disclose how fares compare with last summer’s average one-way ticket of $66.39.
Those with higher incomes never stopped traveling, but thanks to new highs in the stock market, they now feel secure enough to take longer vacations.
Patrick Veling, owner of a California real estate data analysis and consulting business, says he’s taking his "most expensive vacation ever" this year. Instead of the normal one-week vacation, he and his wife, Susan, are taking their two adult kids on a three-week vacation through northern Europe that will include a 12-day cruise. They’ll see Denmark, Norway, the Shetland Islands, Ireland and the Netherlands.
"My confidence in the economy and my business is now strong enough that my wife and I have pretty much insisted we make this trip," Veling says.
Others are benefiting from rising home prices and low interest rates. Their homes are finally worth more than they owe on their mortgage, and they are finding it easier to refinance. That leaves them more money to spend.
For others, travel is a luxury they cannot afford. During the worst days of the recession, travelers mostly stayed home. Hotels desperate to fill rooms started marketing "staycations" to families who couldn’t afford to drive or fly somewhere.
There has been a slow and steady climb back, but not all parts of the recovery have been equal. However, some less expensive destinations are seeing a recovery.
Campgrounds fared well during the downturn because they are relatively affordable. Some are now doing better business than ever because the operators have retooled their facilities to entice visitors beyond the typical outdoor types.
"No matter how bad things get, people are going to take a vacation," said Steve Stafford, general manager of North Texas Jellystone Park Camp-Resort.