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Instagram launches direct messaging feature

ASSOCIATED PRESS
Instagram co-founder Kevin Systrom announced Instagram Direct, a new way to send selected photos and video messages to friends, at a news conference today in New York.

NEW YORK » Instagram is launching a new feature that lets users share photos and videos with up to 15 people rather than everyone who follows them on the popular photo-sharing app.

Called Instagram Direct, the feature was made available today for Apple and Android phones. Users can choose up to 15 of the people who follow them on Instagram to share photos or videos with.

Previously, the only way to share content on Instagram was to post it to your feed, which can be either visible to everyone or locked so only people you approve can see it.

The new tool comes as popularity of messaging apps like Snapchat and WhatsApp is soaring.

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