Dave Shoji has long been the face of the University of Hawaii women’s volleyball program, and now the school is making it official.

Shoji’s smiling likeness will be featured on T-shirts and volleyballs — large and small — commemorating his milestone 40th season that starts Aug. 29 with the Chevron Rainbow Wahine Invitational.

"Dave is pretty special," athletic director Ben Jay said of the coach who has led UH to four national championships. "You don’t see 40 years like that in one place."

But you will see volleyball’s winningest coach all over the place beginning Monday, featured in the 40th anniversary commemorative logo as the centerpiece of the opening of the new season-ticket sales campaign in print, online and on radio and TV.

The Shoji commemorative shirts will go on sale July 1, marking the grand opening of the athletic department’s new "H-Zone" store in Ward Centre. When the season starts, mini and regulation-size volleyballs featuring Shoji will be sold at the "H-Zone store" at the Stan Sheriff Center.

"It is the first time we’ve been able to take something like this and roll it into our merchandising campaign," said John McNamara, who as UH associate athletic director oversees marketing. "I think we will benefit from it on a revenue standpoint on two fronts."

While the T-shirts — small to XXXL in white and gray –will carry his likeness on the front, the back will be devoted to a partial listing of his accomplishments, listing "four decades of excellence." McNamara said, "It would have had to have been a full-length shirt to list all his credits."

McNamara said Shoji was consulted in advance on the logowear and approved the designs. "He liked it," McNamara said.

The $20 T-shirts will be available beginning 10 a.m. July 1 at the Ward Centre outlet and online at H-Zoneonline.com, UH’s debuting merchandise website.

The "H-Zone" is a rebranding of the old RainbowTique that the athletic department officially takes over from Campus Services on July 1.

UH has said it expects to realize a $500,000 profit from its first-year operation of the "H-Zone" outlets at Ward Centre and the Stan Sheriff Center.

UH said current UH Alumni Association and booster club members will get a 15 percent discount and season-ticket holders will be eligible for a 10 percent discount on Under Armour products at the "H-Zone" stores.