The Hawaii Visitors & Convention Bureau has selected Shift Communications as its social media agency of record.

Shift, established in Boston with offices in New York and San Francisco, will work with the HVCB and its partner agencies to develop and launch new promotional campaigns in 2015.

These sorts of arrangements generally are completed following a review of proposals submitted by agencies in Hawaii and elsewhere.

“Given Hawaii’s incredibly storied culture and vast appeal to a diverse range of travelers across the continent, we’re honored that HVCB has selected us as its partner to help showcase this incredible destination,” said Victoria Boed, Shift vice president of account services, in a statement.

Working with Shift “will help us better reach and engage our resident and visitor social advocates who take thousands of photos and videos of their Hawaii experiences,” said Michael Ni, HVCB digital strategist, in the announcement.