You can do a lot in 12 minutes. Drive a mile in rush hour traffic. Walk a mile in rush hour traffic. Trim your nails.

But maybe only Del-Marc Fujita can sell out a golf tournament in 12 minutes.

Pro Corey Kozuma and Moanalua senior Shawn Lu won the 15th annual Bridgestone Pro-Scratch with a record-tying 23-under-par 121 Tuesday at Pearl Country Club.

Fujita, the tournament sponsor, broke his record more than a month earlier. A year ago, his event sold out in 31 minutes. This year, entries opened at 5 p.m. Sept. 25. By 5:12 he had his limit of 44 two-person teams.

"Crazy," Fujita said, over and over again.

His loyal golf subjects, many who play every year, repeated the word over and over after the final round.

"The craziest thing is he had us all hooked up to our computers that Friday," said Hilo Muni pro Lee Hardy, back for more with his "Scratch" partner Chris Igawa, a Hilo dentist who moonlights as one of the state’s best amateurs.

"What happened is, when people got shut out before, those people really wanted to play," Fujita says, "so they are going to make the effort to be there when they can sign up."

No one is quite sure what has a bigger impact on the tournament’s ridiculous popularity — Fujita’s personality, which is somewhere beyond amiable, or that the format is flat-out fun.

Pros team with an amateur partner, who plays without a handicap (scratch). The first day is a scramble format, leading to go-low scores. Three teams shot 14-under-par 58 Monday and the worst score was 65. Tuesday’s format was best ball, designed to allow those playing the best to rise above.

"I think it gets serious when players start playing good," says Hawaii Golf Hall of Famer Casey Nakama, who has played all 15 Pro-Scratch tournaments. "To start off, it’s just a fun thing. Then, if the team starts playing well, which a lot of these guys can, it gets very serious. So the second day is a lot more serious than the first."

Still, the tournament has the ambience of a reunion. Many of the amateurs work in the game and all work relentlessly on their game. Fujita runs it in November to serve as a warm-up for next month’s Hawaii State Open.

Golfers tee off in the afternoon opening day — the limited field is to try to eliminate finishes in the dark — and the morning for the final round. That way, neighbor island players only need one night on Oahu. Igawa can be working on teeth a few hours after he finishes.

"It’s one of those tournaments that is competitive and it’s fun. The format is just right," says Nakama. "A lot of the success is just Del too, his personality. Plus he’s in the business and knows a lot of these guys.

"At the start we played just to support him. Now it’s so much fun everybody just constantly comes."

And lines up on the computer to register … quickly. "No tournament I’ve ever heard of sells out in 12 minutes," Nakama says, shaking his head.

Mark Takahama has also played all 15 events, as a pro and amateur. He works in landscaping now and, with pro partner Damien Jamila, was one of those teams that shot 58.

They finished fourth and Takahama didn’t have to hide his disappointment, because he was not disappointed. For two days he got to see his friends, especially those from the neighbor islands. And he got to golf. Who could ask for more?

"I don’t know if this is a learning experience," says Takahama, whose son takes lessons at Nakama’s golf academy. "It’s more just an experience in itself. We get to play with legends and Hall of Fame players, up and coming guys. It’s just an experience … it’s just fun."

The field is eclectic.

Dave Eichelberger, who won 10 times on the PGA and Champions tours, including the 1999 U.S. Senior Open, is a regular.

Lance Suzuki, another Hawaii Golf Hall of Famer, has played nearly every year with his son, Nathan. When Nathan couldn’t get a day off from his full-time job as a policeman, in 2002, his father won with then-amateur Norman-Ganin Asao.

TJ Kua and father Stan have played together the last few years. TJ’s little brother, Trevor, wanted to play this year but Stan vetoed the idea.

"For Stan it’s special to play with his son," Fujita says. "He told Trevor, ‘It’s my time now, you’re still in school.’"

Brothers Kevin and Chris Shimomura and Spencer and Pomaikai Shishido played together this year. And baseball player Kala Ka’aihue turned pro just so he could play with brother Kila.

Ed Kagayama teamed with Kimberly Tom, one of his assistant coaches at Punahou.

Lance Taketa and Jonathan Ota have played together in all but one of the tournaments, winning in 2010 and 2011. The one year Taketa had another commitment, he encouraged Ota to find a new partner. The 2006 Manoa Cup champ passed.

It’s all or nothing in Pro-Scratch, and it starts when the bell rings to register.