comscore Budweiser didn’t pay for Manning’s post-Super Bowl shout out | Honolulu Star-Advertiser
Sports Breaking | Top News

Budweiser didn’t pay for Manning’s post-Super Bowl shout out

  • ASSOCIATED PRESS

    In this Sunday photo, Denver Broncos Peyton Manning holds the Lombardi Trophy after the NFL Super Bowl 50 football game against the Carolina Panthers in Santa Clara, Calif.

LOS ANGELES >> No, Anheuser-Busch didn’t pay Peyton Manning to say he’d be drinking a lot of Budweiser after winning the Super Bowl.

The company’s verified Twitter account said late Sunday, “We didn’t know the shout out was coming either, but we’re glad it did.”

A-B marketing director Lisa Weser also tweeted, “Budweiser did not pay Peyton Manning to mention Budweiser tonight.”

Then why use his precious seconds on the third-highest rated show in U.S. television history to call out a beer brand?

Beer Business Daily publisher Harry Schuhmacher tweeted out a possible answer: “He owns a piece of a Bud distributorship.”

Manning also celebrated the win atop a float at Disneyland in Anaheim, California, on Monday.

A Disneyland spokesman declined to comment on whether Manning was paid for the trip.

Comment (1)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Leave a Reply

  • active nfl players are prohibited from advertising alcohol. perhaps, manning was hinting that at as of the end of the game, he was no longer an active nfl player.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up