Budweiser didn’t pay for Manning’s post-Super Bowl shout out
ASSOCIATED PRESS
In this Sunday photo, Denver Broncos Peyton Manning holds the Lombardi Trophy after the NFL Super Bowl 50 football game against the Carolina Panthers in Santa Clara, Calif.
LOS ANGELES >> No, Anheuser-Busch didn’t pay Peyton Manning to say he’d be drinking a lot of Budweiser after winning the Super Bowl.
The company’s verified Twitter account said late Sunday, “We didn’t know the shout out was coming either, but we’re glad it did.”
A-B marketing director Lisa Weser also tweeted, “Budweiser did not pay Peyton Manning to mention Budweiser tonight.”
Then why use his precious seconds on the third-highest rated show in U.S. television history to call out a beer brand?
Beer Business Daily publisher Harry Schuhmacher tweeted out a possible answer: “He owns a piece of a Bud distributorship.”
Manning also celebrated the win atop a float at Disneyland in Anaheim, California, on Monday.
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A Disneyland spokesman declined to comment on whether Manning was paid for the trip.
One response to “Budweiser didn’t pay for Manning’s post-Super Bowl shout out”
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active nfl players are prohibited from advertising alcohol. perhaps, manning was hinting that at as of the end of the game, he was no longer an active nfl player.