Houston has reversed course and is now making an aggressive bid to pair the 2017 Pro Bowl with its hosting of Super Bowl LI.
The addition of Houston in a growing field of national and international suitors for the annual all-star game further complicates Hawaii’s hopes to hang onto it.
The Hawaii Tourism Authority has a contract with the NFL for 2017, but a provision in the agreement gives either party until March 31 to opt out of the deal. The HTA said it wants the game, but NFL spokesman Brian McCarthy told the Honolulu Star-Advertiser in an email Tuesday, “No decisions have been made (by the league) on the future of the Pro Bowl. We have received interest from cities in the U.S. and from around the world.”
Media reports from Australia have listed Sydney and Melbourne as bidders for the game.
McCarthy said, “We anticipate making a decision this spring.”
The only two Pro Bowls not held in Aloha Stadium since 1980 were paired with Super Bowls in Glendale, Ariz., (2015) and South Florida (2010).
Two years ago, Sallie Sargent, the executive director of the Super Bowl LI Committee in Houston, told the Star-Advertiser, “Part of our agreement when we were awarded the (Super Bowl) is that we would also be prepared to host the Pro Bowl, if they chose to bring it to Houston.” However, she said at the time, it was unlikely Houston would pursue the Pro Bowl.
But the drop in oil prices and resulting layoffs in the area have Houston Mayor Sylvester Turner aggressively bidding for the game. Turner told a recent press conference that coupling the Pro Bowl with the Super Bowl would be a “shot in the arm” for the area.
According to the Houston Chronicle, Turner said, “The Pro Bowl has historically been held in Hawaii, but I know the NFL is trying to consolidate their Super Bowl experience with the Pro Bowl. They’d like them to be held in the same city. It just makes it much easier for everybody who’s traveling who’s affiliated with the city and the Super Bowl.”
The 2014 Pro Bowl at Aloha Stadium, the last one for which figures have been announced, contributed $26.2 million in visitor spending to Hawaii’s economy and is credited with generating $2.8 million in state tax revenue, the HTA has said.