Farmworkers protest by home of Wendy’s billionaire chairman
CRAIG T. KOJIMA / JULY 2014
This file photo shows Wendy’s on Puuloa Road.
PALM BEACH, Fla. » Hundreds of protesters, many farmworkers, led by Ethel Kennedy, demonstrated near the home of Wendy’s fast food chain’s chairman in hopes of convincing the company to pay a penny-per-pound fee for its tomatoes to supplement some farmworkers’ wages.
The Palm Beach Post reports the Coalition of Immokalee Workers’ march near billionaire Nelson Peltz’s home was peaceful Saturday. A federal judge had ruled the coalition could use loudspeakers but said marchers must remain on the sidewalk. Kennedy, the 87-year-old widow of Sen. Robert F. Kennedy, led the charge onto the barrier island where protesters held signs to boycott the chain. Some acted out a skit.
Tomato harvesters make an average of about $10,000 during the six-month season, earning 50 cents for every 32-pound basket they fill. The coalition says the program can add $20 to $150 to their weekly checks.
The coalition has used demonstrations and sometimes consumer boycotts to pressure the five largest fast-food companies — Wendy’s, McDonald’s, Burger King, Subway and Taco Bell — into joining its “fair food program.” All but Wendy’s eventually joined. The company has said the farmworkers are not Wendy’s employees and it doesn’t feel it is appropriate to pay another company’s workers.
Participating companies pay the extra penny-per-pound to their tomato growers to supplement field worker wages in Florida and six other states: Georgia, the Carolinas, Maryland, Virginia and New Jersey.
Immokalee is a southwest Florida farming town about 100 miles from Palm Beach where the coalition is based.
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Peltz, a 73-year-old investor, has a net worth of $1.35 billion and is the 423rd richest American, according to Forbes Magazine. One of his companies, Triarc, bought Wendy’s in 2008 for $2.3 billion and he became chairman.
6 responses to “Farmworkers protest by home of Wendy’s billionaire chairman”
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The chairman needs to “Just Say Yes” to the requested wages, otherwise we would be going back to the dark ages. One never knows, as people with grudges may do something illegal such as tainting the tomatoes.
Illegal tomatoes are cheaper.
Tainting tomatoes as a form of protest would in the end jeopardize what steady jobs field workers now rely on. Accidental contamination in the field is disruptive enough, but if it were ever proved actual sabotage occurred, you can bet hiring practices will tighten up. Some people assured of jobs now could be turned away next harvest.
Why give in to that kind of blackmail? What if the farmers demanded $5 per pound fee? Wendy’s can always buy their tomatoes from another supplier.
They should be protesting against the company that employs the farmworkers. Not smart to picket the customer that buys their tomatoes – they might start looking for another supplier, like in Mexico.
Socialistic strategy to highlight and attack the ultra-rich as if they are the cause of the protesters plight. Surprised that the aged 87 year old Ethel Kennedy had led the charge to the barrier island retreat of the owner the Wendy’s chain. Why not demonstrate against the harvester organization.