Hawaiian Telcom said Tuesday it has added 37,000 subscribers to its TV service in the five years since it began.

Hawaiian Telcom made the move to transform from its legacy landline telephone business by adding a TV service in July 2011.

“Launching Hawaiian Telcom TV was a pivotal point in our more than 130-year history in the islands and really marks the moment when we began our transformation into Hawaii’s technology leader,” said Scott Barber, CEO of Hawaiian Telcom, in a news release.

Hawaiian Telcom launched its TV service in a market dominated by Oceanic Time Warner. Almost every household and business statewide has access to Oceanic. The Hawaii division of New York-based Time Warner Cable serves about 400,000 customers. More than 200,000 homes are connected to Oceanic’s internet service.

Oceanic declined to say how many subscribers it has added or lost over the past five years or comment on its competitor’s announcement.

“(Oceanic’s) business has continued to thrive,” Oceanic said in a statement.

Hawaiian Telcom said it has more than 8,000 subscribers in more than 60 multifamily buildings such as high-rise condominiums and townhouses. The company said its growth in multifamily units is driven in part by the increase in construction in the state, especially in Kakaako.

Hawaiian Telcom has contracts with seven of the new buildings in Kakaako, including Symphony Honolulu, Waihonua at Kewalo, The Collection and Halekauwila Place.

Since 2010 the company has been investing in expanding its fiber network statewide as it has been transforming from its legacy business as a landline telephone company.

The company said investing in its transformation has contributed to Hawaiian Telcom consecutively reporting lower profit each quarter, since the second quarter of 2014. In May the company reported first-quarter profit was down 84 percent due to continued investments in its fiber network.