comscore McDonald’s joins ‘Pokemon Go’ craze hoping to catch the wave
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McDonald’s joins ‘Pokemon Go’ craze hoping to catch the wave

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    A man walked by a McDonald’s restaurant in Tokyo in Dec. 2014. It was announced today that McDonald’s is the first company to partner with the wildly popular smartphone game “Pokemon Go.” The company is partnering with the game’s developer, Niantic, in Japan on an undisclosed collaboration.

NEW YORK » McDonald’s will become the first major corporation to collaborate with the makers with the wildly popular “Pokemon Go.”

The company, based outside of Chicago, will partner with the developer Niantic in Japan where, to the frustration of legions of would-be players, the game has yet to launch. Details of the collaboration were not released.

Small businesses like bars and stores have bought “lures” and “incense,” objects in the game that attract Pokémon creatures and, more importantly, players. But no company has officially partnered with Niantic before now.

In “Pokemon Go,” launched this month, players search for digital creatures that pop up on smartphone screens as they move through real-world locations. It has been a smash hit in countries including the U.S., Australia and elsewhere.

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  • Yup – I see Zombies walking around all over with their Head in their not-so-Smart devices. Ignoring everything around them, even on “The Bus” At the Banks even at the TAX office. I prefer to just enjoy the REAL world. I got tired of most crawl into computer Games/Etc. Decades ago. It is OK for others to Enjoy, BUT Be CAREFUL!

      • Not Bashing the Game at all – Just that some players are not paying attention to their surroundings. I got my share of thousands of hours on game computer games. All the way back To my First “PONG” on Atari-2600 then “Kings Quest” on a TRS-80 computer and then an Atari-400 computer. Ive had over a Dozen computers, hundreds of games.

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