LAS VEGAS >> Beauty brands L’Oreal and Karastase want to make bad hair days a thing of the past.
The two companies teamed up with tech company Withings on a Hair Coach brush that uses a microphone, gyroscope and other sensors to monitor how fast and how hard a person is brushing.
An accompanying app recommends how to brush for optimal quality and minimal breakage and split ends. It can also take into account hair-influencing factors like heat or humidity and even discern if hair is wet or dry.
The “smart brush” has been garnering buzz at the CES tech show in Las Vegas.
Vincent Nida, worldwide general manager at Paris-based Kerastase, says one of the top beauty queries online is consistently about taking better care of your hair.
The battery-powered brush starts collecting data when a user begins brushing. The smarts may seem like overkill considering the price of the brush — $200. By contrast, Amazon sells brushes for as little as $1.
But Nida says you’re getting a high-quality brush “even if you don’t have batteries or you don’t connect it to your cell phone.”
The Hair Coach brush is due out in mid-2017.