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Nordstrom to drop Ivanka Trump’s clothing, accessories line

  • ASSOCIATED PRESS

    Ivanka Trump modeled an outfit, in March 2015, following an interview to promote her clothing line in Toronto. Nordstrom said, Thursday, it will stop selling Ivanka Trump clothing and accessories.

NEW YORK >> Nordstrom will stop selling Ivanka Trump clothing and accessories, creating some questions about the future of the brand elsewhere.

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter’s brand. Neiman Marcus may be the next one to pull back on the label, as the branded jewelry is nowhere to be seen on the upscale retailer’s website as of today.

“We’ve said all along we make buying decisions based on performance,” said Nordstrom in a statement emailed to The Associated Press. “We’ve got thousands of brands— more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”

Nordstrom said that each year the chain cuts about 10 percent and refreshes its assortment with about the same amount.

“In this case, based on the brand’s performance we’ve decided not to buy it for this season,” Nordstrom added.

Neiman Marcus couldn’t be immediately reached for comment. Macy’s and Dillard’s are also among the retailers that carry the Ivanka brand but didn’t immediately reply to AP’s query.

The move by Nordstrom Inc. comes amid a social media campaign called “Grab Your Wallet,” urging a boycott of stores that stock Ivanka Trump or Donald Trump products.

Wendy Liebmann, CEO of WSL Strategic Retail, says that retailers walk a tight rope when it comes to celebrity brands but given the politics surrounding the Ivanka Trump brand, that only adds extra controversy, particularly given such a politically divisive climate. Liebmann noted a decision of whether to pull a brand is politically loaded even if it’s based on poor sales performance.

“The brand is vulnerable,” Liebmann said. “Retailers view their role as having the right products for the right consumer, not being pulled in a political situation.” She noted that some shoppers may not want to wear the Ivanka Trump brand because they may want to avoid making a political statement.

Ivanka Trump announced earlier this month that she would take a leave of absence from her clothing and accessories business as well as the Trump organization.

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  • The hands of capitalism at work. Nordstroms makes a business decision, based on their own management approach and the consumer will decide if it was correct. The marketplace will dictate what happens next, should be interesting to see if other stores follows suit or if the attention to the product line increases sales in other stores. It is very likely that there will be an upswing in sales at other competing stores as the number of suppliers diminishes and the demand stays the same or increases, which will make it that much more difficult to drop the line.

  • Free advertisement for her brand and watch the little people go for it and the prejudice retailers eat crow! In addition, the Chinese may be interested after seeing and hearing Ivanka’s little girl performance of Chinese New Year’s greetings!

    • People have the power in this country and boycotting products with ties to the Chumps family will devastate their businesses. Hit them where it does the most damage. Payback is a bitc-!

      • emmm, you really are that S_T_U_P_I_D aren’t you? I don’t think you even have the slightest clue where Trump and his family make the bulk of their wealth. I’ll give you a clue, it’s not from their clothing line! LOL

        • You are really dumb because his hotels and golf courses are also taking hits. All you blind mice are in denial but the reality is the protests are steamrolling and it’s just a matter of time before KABOOM!

  • Discontinuing the Ivanka clothing line is the correct thing to do. But the primary reason shouldn’t be because of sales performance, as Nordstrom says. Connecting your marketing image to any political figure, whether you’re for or against them, carries a risk factor. On average, you might lose half the market base, the people who are against that political figure.

    In this case, you lose way more than half the market. Even though Trump got almost half the popular vote, a lot of people who voted for him don’t even like him. And the biggish voting bloc who got him in, undereducated whites, cannot afford to shop at Nordstrom’s.

    Sorry, Trumps, you shouldn’t run this great country and make personal profit on it as well.

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