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Outdoor market to offer luxury decor


    An aloha shaka sign hand-carved from monkeypod wood by Rust & Root in Waimanalo, $125.

A new, open-air market is popping up in Kailua.

The Aloha Home Market will debut from 8:30 a.m. to 3:30 p.m. July 23 at 25 Maluniu Ave., an open lot near Cinnamon’s Restaurant. The monthly marketplace is the brainchild of Danielle Scherman, a real estate agent and the creator of Cool Kailua Nights, an annual charity event. The goal, she said, is to offer an upscale marketplace featuring local vendors selling everything from custom island furnishings to home decor and art.

“There’s so much great, local talent, and I don’t think people necessarily know about it,” she said. “A lot of my clients would absolutely love to have this local, beautiful and unique custom-made art, but they just don’t know that it’s out there.”

Many vendors, such as Rust &Root of Waimanalo, which offers contemporary furnishings made from Hawaii hardwoods, are tucked away in warehouses and do not have an easily accessible storefront. The market allows these businesses to promote their products.

Scherman said Aloha Home Market’s emphasis is on “luxury living” and unique finds.

“We are curating it,” she said. “We’re being very selective.”

The first event will include about 25 vendors, including Kailua artist Leanna Wolff, who creates ocean-inspired abstract paintings that sometimes incorporate sea glass and shells; Dylan Schmeding of Rustic Kailua; John Reyno, who specializes in mid-century modern furnishings; and Lauren Brown of Haole Brownie, who transforms old surfboards into art creations. Jeff Kuhn of Kuhn’s Pottery will offer a selection of his hand-turned pieces.

“We’ve done a few craft fairs, but this is on a completely different level,” said Dan Ovryn of Rust &Root. “This brings exclusivity and, hopefully, the customer who wants a high-quality product they can put in their home and be really proud of.”

He said it’s also an opportunity to interact with other vendors and artists.

Prices for items at Aloha Home Market will range from $75 for a small art piece to $2,000 or more for wood furnishings. Vendor fees start at $150.

The monthly marketplace will be held every third Sunday. Visit for updates.

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