comscore Club Med at Guilin offers Western brand with Chinese characteristics | Honolulu Star-Advertiser

Club Med at Guilin offers Western brand with Chinese characteristics


    A sign welcomes visitors to Club Med’s resort in Guilin, southwestern China in 2016. China is a relatively new and expanding market for the Western holiday company, which has opened four resorts in the country since 2010 and was taken over in 2015 by Chinese conglomerate Fosun.


    A woman meditates beside a lake at Club Med’s resort in Guilin, China in 2016. The company, which operates four resorts in China, was taken over in 2015 by Chinese conglomerate Fosun, which has big ambitions to expand in the global leisure industry.


    An instructor leads guests in a fitness class at the Club Med resort in Guilin, China in 2016. The Western holiday brand, now owned by a Chinese conglomerate, mostly sticks to its time-tested formula at its Chinese resorts, but has made a few tweaks for Chinese tastes.

GUILIN, China >> After 10 days of crisscrossing southwestern China by high-speed train with two young children in tow, exploring minority villages amid rugged scenery and often sleeping in grimy hotels, it was time for a break.

And what better way to decompress from our fascinating yet grueling family trek through one of China’s less touristed regions than with a stay at a familiar Western holiday staple: Club Med.

We booked a four-night stay at the Club Med in Guilin, in the Guangxi region, an area best known for its otherworldly limestone karst outcroppings and a fishing tradition that uses cormorants to snare catches — scenes so famous they’re depicted on China’s 20-yuan notes.

My wife and I were experienced China travelers but Club Med newbies, and we were curious about how the brand would translate there. The country is a relatively new but expanding market for the company, which was taken over in 2015 by China’s Fosun, a conglomerate with big ambitions for the global leisure industry. Club Med has opened three other resorts around China since 2010, in the Yabuli ski resort, Hainan’s Sanya and in Beidahu in the northeast. It plans to open a Joyview branded resort in Anji, famed for tea-growing and bamboo, later this year.

For us it was a no-brainer: We knew that as we made our way back home to Hong Kong, we’d appreciate the all-inclusive package and chance to relax after our hectic sightseeing trip.

It turned out to be a good call. The resort, an hour outside of Guilin city, was serene, relaxing and contemplative, a feeling enhanced by the more than 100 contemporary sculptures scattered around the grounds. It turns out a Taiwanese tycoon bought the site and set it up as an open air art museum in 1998 before Club Med moved in.

Some of the collection is housed inside an art gallery that also featured photos of celebrity visitors, including, strangely, Afghanistan’s former President Hamid Karzai on a visit in 2014. Behind the gallery, there’s a zen lake, where guests could be seen meditating on the sandy shore as its still waters reflected lush foliage, irregular karst peaks fading into the distance and an arched walkway known as a moon bridge.

Besides art, we kept ourselves entertained at the resort’s three swimming pools, one with the requisite swim-up bar, or with activities like rock climbing and trapeze for the kids and gym class for the adults. I joined mountain bike excursions that took us off campus as a trip leader led us down a gravel track into the park surrounding the resort, through quiet groves of trees and past grassy fields, with hardly another soul in sight.

On another day, we left the resort’s opposite end, passing through the village next door, called Dashandi, or Big Mountain Base. The group stopped to snap photos of a mother duck leading ducklings down a canal. Down the path, we stopped to take in what seemed like a Chinese watercolor brought to life: water buffalo grazed in a field alongside long-legged birds, as the karst peaks loomed in a hazy background.

Almost all the resort’s guests were Chinese visitors, apart from a handful of foreigners, mostly European. The company has made some tweaks to please its biggest market, equipping its bar area with mahjong tables and karaoke rooms. The artificial pond was stocked with koi — said to be good for feng shui.

The multinational staff included Mexicans, South Koreans, French and Indonesians, mostly veterans of the brand’s other resorts around the world. Evenings featured live shows — a Club Med signature. They started on the early side, before 9 p.m., in line with a Chinese preference for early nights. (At Club Meds elsewhere, shows can start as late as 9:45 p.m.)

One night a circus-themed act put on by some of the staff G.O.’s, or “gracious organizers” in Club Med parlance, performed with the trapeze, rope straps and hula hoops. One performer used his chin to balance bowling pins, a guitar, a wooden bench and even an extension ladder, an act that drew the biggest cheers of the evening.

A Moulin Rouge-style burlesque show on another evening, with show tunes and raunchy costumes, seemed not to appeal much to the Chinese audience, many of whom drifted away after a few songs.


>> Guilin is located in China’s Guangxi Zhuang Autonomous Region, about 500 kilometers (320 miles) northwest of Hong Kong, or 650 kilometers (400 miles) northeast of Hanoi, Vietnam.

>> Guilin’s Liangjiang airport mainly serves domestic Chinese routes, with a handful of flights to other Asian destinations like Hong Kong, Thailand and South Korea. A new network of high-speed trains also connects it to bigger cities like Beijing and Guangzhou, near Hong Kong.

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