Lanikai General Store, a convenience shop at Kailua Beach Center, opened its doors for the last time today for a going-out-of-business sale. Its doors close for good at 9 p.m.

All merchandise in the store is 30 to 40 percent off, and fixtures are also for sale.

Owner Donna Festa said in a Facebook post addressed to customers that she would be closing after five years in business to focus on family.

“I am sorry to announce we will be closing for business on March 1st,” she wrote. “This has been a very difficult decision, but it is one solely based on quality of life. I have done the best I could the last five years to run a business and balance a home. With an aging parent and wanting more for my own personal time, I realized I couldn’t keep this pace. Please know I have treasured my time in the neighborhood, and I still plan on doing my part in community service.”

The convenience store sells coffee, beverages, snacks, ice cream, beach accessories and souvenirs and showcased local businesses like Deb’s BBQ sauce, Hamakua Toffee Company, along with locally-made jewelry. Festa also helped raise funds for the local 4th of July fireworks and I Love Kailua Town party.

Festa invited customers to swing by and say aloha at the store one last time.