Kokua is more than a store. It embodies a social aspiration for growing local, sustainably produced food for healthier people and the aina. As a cooperative, it provides a community forum to develop this aspiration. For new producers, it offers shelf space and product feedback, a soft entry to retail.
The cooperative comprises nearly 5,000 people. If each could contribute $100 today, we could save the market and transition to a more sustainable business model. Despite the perfect storm, this crisis is a wake-up call: Kokua’s survival requires our responsibility and active involvement.
Mahalo to those who contributed $10,000 on the spot, but it is time for all of us to step up. Don’t let Kokua go the way of the dinosaurs.