As a mother of two young children who often accompany me on my travels, I can say that most of the hotel kids’ clubs I have seen — that is, if a property even has one — tend to be single rooms with little consideration for youthful interests. Most offer predictable activities like arts and crafts and board games.
But increasingly I have begun to see clubs that have unique settings and entertainment offerings that aim to stimulate children and give them a sense of place. The best connect children to the culture of their destination while giving them space to play.
It is not a surprising move, explained Amanda Norcross, features editor of Family Vacation Critic. “Parents want their children to be happy and engaged on their trips,” she said. “Having an innovative kids’ club is certainly a way to do that. It also gives a hotel a differentiating factor in an industry that’s always competing for guests.”