comscore Hawaii’s hotel industry records second straight month of declining business in 2019 | Honolulu Star-Advertiser
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Hawaii’s hotel industry records second straight month of declining business in 2019

  • BRUCE ASATO / Jan. 22, 2019

    Statewide hotel occupancy in Hawaii fell nearly 3 percentage points in February. Waikiki was the only resort region statewide that saw a slight rise in average daily rate.

February wasn’t a month to love for Hawaii’s hotel industry, which experienced drops statewide in hotel occupancy, average daily rate, revenue per available room, and revenue.

Statewide occupancy fell nearly 3 percentage points to 83.4 percent from February 2018, while average daily rate dipped just over 1 percent to $290 and revenue per available room declined more than 4 percent to $242, according to a Hawaii Hotel Performance report published by the Hawaii Tourism Authority today, using data from the data and analytic company STR.

Statewide February revenue also decreased nearly 6 percent from the year-ago month to $360 million.

All major islands, including Oahu, Maui, Kauai, and Hawaii island, experienced year-over-year drops in occupancy from February 2018 to February 2019. Revenue per available room, which is the rate that a hotelier gets per hotel room regardless of whether it’s occupied, declined on every island, except Oahu where it remained flat.

Average daily rate rose on Oahu, but dropped on all other major islands.

Resort regions throughout the state reported revenue per available room and occupancy declines as compared with February 2018. Also, Waikiki was the only resort region statewide that was able to realize a slight uptick in average daily rate.

The February results continued January declines. For the first two months of the year, Hawaii’s hotel industry saw statewide occupancy fall more than 3 percent to 81.4 percent, average daily rate flatten to $294.42, revenue per available room decline more than 3 percent to $239.51, and revenues fall almost 5 percent to more than $751 million.

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