comscore New products turn corn cobs into something delicious

New products turn corn cobs into something delicious

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    Some of Mizkan’s new line of environmentally friendly products, dubbed “Zenb.”

TOKYO >> Seasoning maker Mizkan will release a new food brand, “Zenb” (zenbu in Japanese means “entire” or “all”), featuring environmentally friendly products that, as much as possible, are made from whole pieces of produce.

The company released its first items on March 5 and has plans to expand the brand with more products and ingredients.

The new items include the organic food bar “Zenb Stick,” which comes in four flavors, and “Zenb Paste,” in five flavors. The items are made from ingredients that include corn cobs, edamame pods and beet skin, with the goal of making full use of a produce’s nutritional content while reducing waste. The company uses its own exclusive technology to enhance the taste of peels and stems.

A 3.5-ounce (100-gram) paste costs roughly $14 (1,620 yen); a pack of 16 organic food bars goes for roughly $47 (5,184 yen) on the website.

The bars are eaten as is, while the pastes are intended for mixing into dressings or soups.

“We’re now able to make good use of food materials that had been thrown away before, and to create food that is healthy and eco-friendly,” said Koji Ishigaki, the head of product development.

Mizkan used crowdfunding — raising money through individual contributions on the internet — to help finance the products’ development. It raised about 3,400,000 yen ($30,350), exceeding its 500,000 yen target.

It launched the new products ahead of their release at the Mizkan Museum in Handa, Aichi Prefecture.

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