comscore Column: An understanding of numbers is just as important as literacy | Honolulu Star-Advertiser
Facts of the Matter | Hawaii News

Column: An understanding of numbers is just as important as literacy

  • STAR-ADVERTISER / 2017

    Prices that end in “.99” are considered “magic” by some consumers — they perceive that the product is cheaper than it really is.

What is it that gives numbers their power? Read more

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