Rotten Tomatoes to link audience ratings to ticket purchases
COURTESY DISNEY VIA ASSOCIATED PRESS
Mena Massoud as Aladdin, left, and Will Smith as Genie in Disney’s live-action adaptation of the 1992 animated classic “Aladdin.” Rotten Tomatoes said today that users who have purchased tickets on Fandango will get a verified badge next to their review, beginning with films out this weekend like “Booksmart” and “Aladdin.”
LOS ANGELES >> Rotten Tomatoes is taking another step to verify that users posting a rating of a movie have actually seen it.
The review aggregator says today that users who purchase tickets on Fandango will get a verified badge next to their review, beginning with films out this weekend like “Booksmart” and “Aladdin.” The verified audience scores will also be displayed on Fandango, which owns Rotten Tomatoes.
Fandango president Paul Yanover says in a statement that this step will increase consumer confidence in the sites.
Rotten Tomatoes’ had been a place where trolls could post negative scores for films that hadn’t been released, which happened recently to “Captain Marvel.” The company responded by shutting down user reviews until a film officially hits theaters.
Exhibitors AMC, Regal and Cinemark will join later this year.
