On a sultry November afternoon in Merida, Mexico, I sat with my friend David Serrano on the terrace of Apoala, a Mexican-fusion restaurant on the Plaza de Santa Lucia, tucking into Flores de Amarillo — zucchini blossoms stuffed with Oaxacan cheese — and people watching. Serrano, a Mexican by birth and a Merida resident by choice, deftly picked out the vacationers (in short pants, like myself, because of the heat) from the locals (in long pants, like him, because of the insects).

An elegant blond woman in slacks drifted over to the table to say hello — Elena, he explained, a fashion designer from Milan. A few minutes later a tanned couple, the husband leaning on a cane as a result of a riding accident, dropped by — Ralf and Yvonne, the Germans who run the Yucatan Polo Club. After lunch we stopped at Ki’Xocolatl — the chocolate store next to the restaurant run by two Belgians — and bumped into Carmen, a painter from Mexico City, and Marcela, a Yucatecan artist who got out her phone to show me pictures of the sculptures she makes from sisal fiber.

So it goes in Merida, the capital of Mexico’s Yucatan state and a magnet for creative souls from both sides of the border and beyond. They come from the United States and Canada, Mexico City and Europe, lured by the city’s un-­Disneyfied Mayan and colonial heritage. Among the expats: artists James Brown and Jorge Pardo, designers Laura Kirar and Marjorie Skouras, and chefs Jeremiah Tower and (until his death in 2016) David Sterling. Just don’t call it the next San Miguel de Allende.

“People go to San Miguel to retire,” Serrano, acting as both my host and tour guide during my first visit to the city, said back in the car. “Here you come and work. I think the heat wakes you up.”

The heat — or maybe it was the food — was having the opposite effect on me. But our Uber driver, Israel, a Yucatecan of Lebanese descent, cranked up the air conditioning in his Dodge Neon. The radio was also rousing: Israel blasted KIIS FM (“You’re the One That I Want”) as he negotiated the narrow streets lined with tall colonial houses in sherbet colors back to Serrano’s place.

We had spent the morning driving around the centro historico. Merida, named for the ancient Spanish city, was founded in 1542 by the conquistador Francisco de Montejo y Leon on the site of the Maya city of T’ho. On La Plaza Grande (the main square) Serrano pointed out the Catedral de San Ildefonso and the Casa de Montejo, both constructed of stone from the ancient pyramids and temples, both dripping with Renaissance ornamentation. “You see the Roman influence, just as there was the Roman influence in Merida, Spain,” he explained. “The French came later.”

On cue, Israel had turned up the Paseo de Montejo, the city’s main artery, and suddenly we were surrounded by palm-shaded mansions in the Beaux-Arts style — the trophy homes of the 18th- and 19th-century millionaires who made their fortunes producing henequen (or sisal) from the agave plant. The rich Yucatecans rejected Hispanic culture in favor of all things French, and Paseo de Montejo bears more than a passing resemblance to a street in old New Orleans, which happens to be a sister city.

The pale blue exterior of the 200-year-old house in the Santiago barrio that Serrano and his partner, Robert Willson, bought a few years ago is reserved, almost anonymous. Inside it looks the way you might imagine a casa restored by two guys who used to run one of Los Angeles’ premier design showrooms would look. There are 20-foot beamed ceilings and boldly patterned concrete tile floors, terra cotta sphinxes and French chairs made of steel and twine. The lush scent of plumeria wafts from the courtyard, where a Piranesi­-inspired mural overlooks a turquoise pool.

“People come here and visit ruins and cenotes the first time,” Serrano had told me, “look at houses the second time, and buy a house the third time.” Happily for first-time visitors, more than a few of those who return and buy renovate their homes as boutique hotels or rentals. Hotel

Diplomat, down the street from Serrano’s place, is one of the more intimate B&Bs, with just four rooms, while Casa Lecanda, two blocks from Paseo de Montejo, is one of the more luxe ones. Urbano Rentals offers several meticulously restored town homes in the centro historico.

I repaired to my guest room, settling in for a siesta on the steel canopy bed. An Olivia Newton­-John/John Travolta earworm had worked its way into my head, but at some point I dozed off. When I awoke my room was dark, and rain pelted the roof — a steady, cooling volley punctuated by rumbling thunder.

Crossing frontiers

Luckily Israel’s musical tastes were varied. The next morning, he was playing Mexican techno. In a light drizzle we set off for the ruins of Uxmal, a Maya city 50 miles south of Merida, known for its ornate Puuc-style architecture and its fine state of preservation.

Uxmal, population 20,000, give or take, was founded about A.D. 500 by Chac Uitzil Hun, I learned from my guide, Fabio, a Yucatecan with a mouth full of gold and a wicked sense of humor. We made our way around the Pyramid of the Magician, the site’s tallest structure, to the grass-covered Ballcourt. Competitions here generally concluded with a human sacrifice, Fabio said, doing a little pantomime of the victor having his heart ripped out and offered to the gods, his gold teeth sparking in the mist.

After touring the oldest remnants of Yucatan civilization, we set out for its newest frontier. Many of the affluent Mexicans moving to Merida are settling not in centuries-old casas in town or haciendas in the country but in the spanking new suburbs of el norte — a long swath of gated communities and giant malls to the north of the city. Our destination was a restaurant called Tatemar in Plaza La Isla, a just-opened 180-store mall developed by Carlos Slim, the richest man in Mexico.

Carlos Arnaud, who owns the Oaxacan-flavored Tatemar with his sister Sara, steered us to a table overlooking La Isla’s artificial lake and handled the ordering: grouper with guacamole, octopus with maize puree, pork and shrimp tacos. “Here in the Yucatan, Mayan culture was untouched until the Spanish,” he said, joining us at the table. “Oaxaca is more of a melting pot, so you carry the tradition of cooking with corn and beans, but in a different way, using chocolate and moles.”

Traditional Yucatecan cuisine, on the other hand, weds Mayan ingredients (corn, chilies, pumpkin) with culinary contributions from Spain (pork, lard, Seville orange) and other parts of Europe. Tower, the chef, who has lived in Merida for the last decade, haunts the city’s food stalls for fried pork belly and other Yucatecan staples. Gringos who want to master time-honored recipes like pavo en relleno negro (roasted turkey in charred chili sauce) can take classes at Los Dos, the cooking school founded by David Sterling.

Meals can go on for hours here. We were in Tatemar until sundown, feasting and chatting. Serrano and Arnaud spoke in glowing terms about Merida’s rapid growth. When he arrived here four years ago, Serrano said, there were seven Starbucks; now there are 18. “The first wave of discovery was like 10 years ago,” Arnaud noted. “Tulum went through all the stages of growth in five years. You can’t grow there like you can here because of the size.”

When we left the mall the sun was sinking below a stand of tamarind trees. Suddenly there was an explosion of bird chatter — the evening song of blackbirds known locally as X’Kau — a reminder that, for all the golf courses and Porsche dealerships, we were still in the jungle.