comscore Honolulu Museum of Art unveils new logo for 2020 | Honolulu Star-Advertiser
Features | Hawaii News | Top News

Honolulu Museum of Art unveils new logo for 2020

  • COURTESY HONOLULU MUSEUM OF ART

    COURTESY HONOLULU MUSEUM OF ART

The Honolulu Museum of Art today announced the unveiling of a brand-new logo to usher in the next decade.

The new logo, based on the popular acronym “HoMA,” offers a “clean, modern, stylized, and mobile-friendly” look for 2020.

“With this bold new visual identity, we embrace HoMA as our new primary logo,” said creative director Anjali Lee in a museum blog post.”All of our venues and offerings are now unified under these four simple stacked letters — stable and balanced, yet always open to potential and possibility. Building on the success of our 2012 rebrand, we also updated our color palette with deeper hues, redesigned the HoMA magazine, the Art School catalogue, the museum website (launching this spring) and enter 2020 with clarity, relevance, and focus.”

Earlier in the year, HoMA began introducing its new brand by offering it on a few logo items in the museum shop.

The new acronym and logo have proven to be popular, and the museum decided to go ahead and launch the new brand to “embrace the exciting future ahead.”

“We are thrilled to start the New Year with an amazing new look,” chief communications officer Kevin Imanaka said in the blog. “HoMA is certainly entering a new era and our introduction of a bold new logo embodies our forward-looking commitment to innovative, art-focused programming that sparks conversation, deepens creativity, and enables us to grow together as a community.”

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Comments (13)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Scroll Up