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The reclusive food celebrity Li Ziqi is my quarantine queen

COURTESY YOUTUBE
Li Ziqi lives in a village in Sichuan province and stars in mesmerizing food videos.

Like so many home cooks in quarantine, after I’ve used up the green tops of my scallions, I drop the white, hairy roots into a glass of water to regenerate, feeling pleased with my own sense of thrift and pragmatism.

But last week, after Chinese internet star Li Ziqi posted a new cooking video to YouTube called “The Life of Garlic,” I wished I could graduate from scallions on the windowsill.

In the 12-minute video, which already has more than 7 million views, Li pushes garlic cloves into a patch of earth outside her home. A time lapse shows the sprouts growing, reaching up toward the sky.

Li sautees the young, fresh green garlic shoots with pork. When she harvests the bulbs, she plaits the stems, hanging them up to finish the drying process, pickling and preserving the rest.

Li, who lives in a village in Sichuan province and rarely speaks to press, looks not unlike a Disney princess in her crown braids, wearing a silvery fur cape, trudging gracefully in the snow. At 29, she is famous for her mesmerizing videos of rural self-sufficiency, posted on Weibo and YouTube.

For a worldwide audience in isolation, her DIY pastoral fantasies have become a reliable source of escape and comfort.

Li tends to work in silence, without the use of any modern kitchen gadgets. Her sieve is a gourd. Her grater is a piece of metal that she punctures, at an angle, then attaches to two pieces of wood. Her basin is a stream, where she washes the dirt from vegetables.

Her kitchen is nothing like mine, in Los Angeles. But watching Li on my laptop, I think maybe I could be happy living like that, too, soaking in the natural beauty of the countryside, devoting myself to extremely traditional ways of cooking.

She is not known for taking shortcuts. A video about matsutake mushrooms begins with her building the grill to cook them, laying the bricks down one at a time, scraping the mortar smooth, then hunting for mushrooms in the woods.

The videos are deeply soothing. But Li also romanticizes the struggles of farm life, and, as any savvy influencer would, monetizes that appeal. In her online shop, she sells a curved cleaver, similar to the ones she uses in her videos, as well as loose Hanfu-inspired linen clothing, Sichuan ginseng honey and chile sauces.

Skeptics are suspicious of her access to YouTube in China, where the platform is blocked. And though it seems unlikely, some people have wondered in the comment sections if her videos are propaganda.

Li’s story, as she tells it, is that she left home as a teenager to find work, but returned to the countryside to take care of her grandmother, then began documenting her life. Though she used to shoot her videos alone, on her phone, she now works with an assistant and a videographer.

In isolation, watching Li gather rose petals and ripe tomatoes, I catch myself thinking: Are these videos a record of the collective food knowledge we’ve already lost, or an idealized vision of its recovery?

© 2020 The New York Times Company

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