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The SimpliFi Arena at Stan Sheriff Center, formerly known as the Stan Sheriff Center, has a nice ring to it: Cha-ching, that is.
Bank of Hawaii paid the University of Hawaii $5 million over 10 years for the naming rights, giving UH a desperately needed financial boost. And BOH hopes that when people think of an online mortgage application program, they’ll think SimpliFi.
So it’s a win-win, except when the ’Bows prevail on the court. Then it’s a win-win-win.