McDonald’s partners with BTS on new celebrity meal
ASSOCIATED PRESS / 2019
Members of South Korean K-Pop group BTS pose for photos during a press conference to introduce their new album “Map of the Soul: Persona” in Seoul, South Korea.
McDonald’s is reaching into the pop music stratosphere for its latest celebrity collaboration, teaming up with the BTS superstars on a meal of the South Korean band’s favorites.
That would be 10 Chicken McNuggets — with a new, spicy South Korean-inspired dipping sauce — along with French fries and a Coke.
The BTS Meal will be rolled out in 50 countries around the world, starting May 26 in the United States and May 27 in South Korea. The combination will be available through June 20 in this country.
McDonald’s says the new Sweet Chili dipping sauce was inspired by recipes from its South Korea restaurants. There’s also a new Cajun dipping sauce that comes with the BTS Meal.
“The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS Meal with the world,” the band’s music label, Big Hit Music, said in a statement.
There’s no word yet on what type of BTS/McDonald’s merchandise will be available during the promotion weeks.
McDonald’s series of branded celebrity meals had previously featured collaborations with rapper Travis Scott and Colombian singer J Balvin. According to Forbes, Scott made $5 million from the endorsement part of his deal and $15 million from related merchandise sales.
