NEW YORK >> Bitcoin’s price surged again today after speculation that Amazon may be entering the cryptocurrency sector after it posted a job seeking a “digital currency and blockchain product lead.”

Bitcoin jumped more than 14% in the past 24 hours, nearly reaching $40,000 per unit before settling closer to $37,000. The five-week intra-day high reached today comes after a long slide where it dipped under $30,000 from an April high of nearly $65,000.

There is also speculation that the price surge may have also been a result of traders buying up bitcoin to fill positions they were short on, having bet its value would fall further. But it’s difficult if not impossible to track short positions on the cryptocurrency.

Amazon’s job listing says the company is looking for “an experienced product leader to develop Amazon’s Digital Currency and Blockchain strategy and product roadmap.”

The Seattle-based online retail giant currently has 74 listings for jobs whose descriptions include the words “blockchain,” the backbone of cryptocurrencies, many dating back to earlier this year. However, the jobs are not necessarily related to blockchain development, but list blockchain background as relevant experience for those applying for the job.

In a statement, Amazon rejected as “fabricated” a report that said it would be accepting payments in cryptocurrency by the end of the year, and that it could launch its own digital coin in 2022.

But it did acknowledged that is exploring what the use of cryptocurrencies would look like on Amazon.

“We believe the future will be built on new technologies that enable modern, fast, and inexpensive payments, and hope to bring that future to Amazon customers as soon as possible,” the company said.

Tom Forte, a senior research analyst who covers Amazon for the investment bank D.A. Davidson, said he doubts Amazon will accept bitcoin across its platform any time soon. Forte noted bitcoin accounts for less than 1% of transaction payments on Overstock.com, one of the few online retailers to accept the cryptocurrency.

“It’s been an effective mechanism for trading and speculation, but it hasn’t shown to date to be a form of currency for payments,” Forte said.

Proponents of bitcoin seem to have shifted their pitch from its value as a digital currency, focusing more on applying it as “store of value,” like gold or other commodities.

Bitcoin is not tied to a bank or government and allows users to spend money anonymously. The coins are created by users who “mine” them by lending computing power to verify other users’ transactions. They receive bitcoins in exchange.