comscore Lex's sign and slogan were iconic | Honolulu Star-Advertiser
Rearview Mirror

Lex’s sign and slogan were iconic

  • COURTESY LEX BRODIE TIRE CO. / 1975
    Lex Brodie shows off his logo, which he obtained in the 1960s during a trip to the mainland for a tire convention. It became a hit when he used it to advertise his company in TV commercials.

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