Jason Wu’s new contemporary label, Miss Wu, has launched at Nordstrom.

The debut Spring/Summer 2013 collection comprises 40 pieces, including dresses, knits and separates priced between $195 and $795. (Prices for his regular line start at about $695.)

The collection bears a subtle 1960s inspiration, showcasing some of Wu’s signatures, including whimsical prints, bold colors and a hand-painted stripe print on blouses and skirts. Feminine embellishments include embroidered sequin circles and lace prints on tops and dresses.

Other prints for Miss Wu include a "falling feather" print, a blue Pop Art print and a photo-negative floral print in shirts, shift dresses and A-line dresses.

Tough-meets-feminine detailing is reflected in bow blouses and grosgrain-collared shirts that can be paired with jackets with leather details.

Wu shot to fame after creating Michelle Obama’s white inaugural ball gown in January 2009. In 2010 he won the Swa­rov­ski Award for Womenswear at the CFDA Fashion Awards recognizing the best American designers.