If you need to see all the spring trends to absorb them, Ala Moana Center will deliver a quick, fun overview during its annual “Shop a Le‘a” event this weekend. A pink carpet traversing the entire second-story mall level will be the mall’s longest runway ever, measuring nearly half a mile.
There will also be in-store events, shopping and dining offers. The highlights:
» Shop a Le‘a Pink Carpet Contest: Strut your stuff through Sunday and post it on Instagram or Twitter using @AlaMoanaCenter and #ShopaLea. Six posters will win $50 Ala Moana Center gift cards.
» Centerwide gift with purchase: Redeem $300 in Ala Moana Center store and restaurant receipts dated March 18 through 24 and receive a limited-edition fuchsia umbrella. Bring receipts to the Customer Service Center. Limit one umbrella per person, while supplies last.
FASHION SHOWS
Friday
>> Noon: Splash! Hawaii >> 2 p.m.: Spiral Girl >> 4 p.m.: Banana Republic
Saturday
>> Noon: White House|Black Market >> 2 p.m.: Diane von Furstenberg >> 4 p.m.: Cachê
Sunday
>> Noon: Juicy Couture >> 2 p.m.: Macy’s >> 4 p.m.: Valerie Joseph
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» Dress for Success: Donate professional attire to YWCA of O‘ahu’s Dress for Success Honolulu. Unworn or gently used apparel, shoes, accessories, and gifts cards will be accepted at certain retailers. Most merchants acting as collection sites will offer discounts and gifts to shoppers who donate. Participating retailers include Folli Follie, Dooney & Bourke, Maui Divers Jewelry, Tapestries by Hauoli, LeSportsac, and White House|Black Market.
» Shop a Le‘a getaway: Enter to win a Chicago trip for two with round-trip airfare, a three-night stay at The Ritz-Carlton Chicago, admission to Shedd Aquarium, a $500 shopping spree at Water Tower Place and dinner at Deca Restaurant + Bar. Submit entry forms through Sunday at boxes on Mall Level 2 near Louis Vuitton. No purchase necessary. Must be at least 21 to enter.
Exclusive offers
For a full list of in-store events, product launches and more, visit www.AlaMoanaCenter.com:
>> Anteprima Wirebag: View the Spring/Summer 2013 Rafia Mano collection through Sunday.
>> HIC: Enter to win a Las Vegas holiday for two from Vacations Hawaii. Sunday is the deadline to enter.
>> LeSportsac: Cupcakes and cookies for shoppers Saturday and Sunday.
>> Neiman Marcus: Oliver Peoples trunk show, 10 a.m. to 5 p.m. Friday and Saturday.
>> Tapestries by Hauoli: Meet Citron representative Steve Levinson at a trunk show and island jewelry designer Cora Yee, Friday and Saturday.
>> Uno de 50: Refreshments served during a show of the brand’s spring collection, 2 to 4 p.m. Friday and Saturday.
>> American Apparel: 20 percent off purchases of $75 or more, 4 to 7 p.m. Friday through Sunday. Receive a gift when you sign up for the brand’s “Hear It First” newsletter.
>> bareMinerals: Gift with purchase of new Multi-Wrinkle Repair Serum.
>> Dooney & Bourke: Free DB cosmetic case with purchase of $150 or more.
>> GUESS: Free denim tote bag with GUESS List purchase of $125 or more.
>> Maui Divers Jewelry: Free freshwater pearl necklace ($95 value) with purchase of $300 or more.