Consider the fashion stylist, an unsung hero of the fashion world. Stylists help designers and boutiques craft an image, but are mostly invisible, recognized only by a name in small type attached to photo spreads.
But that is changing with the Honolulu Night Market in Kakaako. Every month, the event combines food and drink, shopping and fashion, including a themed fashion show presented by an up-and-coming stylist who is given carte blanche to showcase his or her vision.
HONOLULU NIGHT MARKET
» Where: 683 Auahi St.
» When: 6 to 11 p.m. Saturday
» Fashion show: 8 p.m.
» Cost: Free
» Contact: email@example.com
It’s a tall order in a community where reputable venues for runway shows are rare, making gaining experience difficult for stylists.
Saturday, Tyson Joines will present a show at the Night Market inspired by Alexander Wang’s chic, sophisticated black-and-white Spring 2013 collection.
He’s incorporating designs from local boutiques Bamboo Sky, Basique Threads and I AM. in a show called "I Love Kakaako," along with apparel from Wang and Nordstrom.
The show will be the largest in the Night Market’s eight-month history, with 21 models showing 42 looks. Past shows have featured about 25 looks on 12 to 15 models.
"With me it’s go big or go home. I like to stand out," said Joines, adding that he appreciates having such a large venue. Past events have drawn up to 5,000 people to Kakaako.
Where Eat the Street was launched to promote food trucks, young chefs and small independent food operations, Honolulu Night Market — managed by Eat the Street’s Poni Askew — aims to do the same for young artists and designers as well as Kakaako-area businesses, forging collaborations that will have long-term benefits for the island economy.
Among retail pop-up shops to be featured in the Pinch of Salt warehouse are Treehouse, See That Fly & Michi, MIEMIKO, Basique Threads, HI Life, Little Fish Hawaii, Valerie Joseph, Organik and San Lorenzo Bikinis. One Kakaako newcomer is Quince, Marissa Selders’ home and interior boutique located outside Pinch of Salt.
Geremy Campos, a stylist who staged the Night Market’s November fashion show, said he noticed increased traffic to his website afterward, and the exposure led to work with JCB’s Japanese magazine.
"It was a way for me to present a vision that’s not always seen in Hawaii," Campos said. "With Night Market you’re open to new collaborations, new ideas, and I’m really thankful for it."