Hawaii hotels brought in a record $1.4 billion in total revenue during the three months of summer, up 8.5 percent from last year’s previous record of $1.3 billion.
Occupancy averaged 80.2 percent statewide in August, down from 81.2 percent a year ago but enough for hotels to charge more per room and post a room revenue record.
Hotels collected $339 million in room revenue in August, the fifth record-setting month for that number this year, according to the latest Hospitality Advisors report, released Monday.
The average daily rate statewide reached $240.05, up 11.2 percent from a year ago.
Revenue per available room (RevPAR), a key measure of hotel profitability, set a record at $192.52, up 9.8 percent from August 2012.
“We had an outstanding last 12 months. Coming out of the downturn we had this bump where there was all this pent-up demand (from) people who hadn’t traveled during the deep recession,” said Joseph Toy, president and CEO of Hospitality Advisors.
However, the robust demand that started about a year ago is now moderating going into the slower “shoulder” season, he said.
“We’ve run that course,” Toy said, adding that he expects a strong first quarter in 2014. “Given that a lot of it was driven by pent-up demand, we really expect to see moderation of demand going into second half of the year.”
Room rates on Oahu also set all-time highs for any given month at $224.02, while occupancy fell slightly to 89.5 percent. But gains in Oahu’s average daily rates (ADR) pushed RevPAR to a high of $200.50.
Waikiki in particular saw the highest increase in room rates to $224.33 with hotels in the district 90.8 percent full and RevPAR jumping to $203.69, the report said.
“For the first time Waikiki is actually getting the kind of average rates that they deserve given the quality of resorts that we have here on a globally competitive basis,” said David Carey, president and chief executive officer of Outrigger Enterprises Group.
“Typically, Hawaii hotels have run at higher occupancy and lower prices. In the past, Waikiki was a great bargain for the quality that you got, and now it’s priced more fairly. Unless you’re able to see this kind of average rate growth, it makes it very difficult to operate profitably.”
Meanwhile, Maui posted its highest ADR, up 7.3 percent to $288.46, though occupancy dropped 1.7 percentage points from a year ago to 73.3 percent. RevPAR rose 4.8 percent to $211.44.
Kauai is the only major island that achieved slight gains in occupancy, a 0.3 percentage point increase to 74 percent. Room rates grew by 6.2 percent to $239.28, while RevPAR reached $177.07, 6.6 percent higher than the year-earlier period.
Hawaii island room rates grew 13.1 percent to $225.49, though occupancy dropped 3.3 percentage points to 62.3 percent. Still, RevPAR grew 7.4 percent to $140.48.
During the summer months, hotels statewide were 78.1 percent full, with room rates rising to $236.01 and RevPAR climbing to $184.43, a 9.2 percent increase.
Total hotel revenue, including income from rooms, food and beverage, retail, parking and other revenue sources, set a record of $1.4 billion, with room revenue totaling $965 million for the summer season.