Expansion rumors persist as Disneyland grows more crowded
LOS ANGELES » "The Happiest Place on Earth" has become one of the most crowded.
Tourists and annual pass holders are flooding Disneyland and California Adventure in large numbers, causing headaches for guests and park officials. Waits for rides often stretch over an hour, and visitors are having to park in remote structures, particularly on Sundays.
Industry experts say the crowding problem leaves Walt Disney Co. with two options: Keep raising rates until attendance becomes manageable, or expand the park.
Earlier this month the Anaheim, Calif., park raised single-day ticket prices by $4 to $96 and temporarily halted new sales of a popular annual pass for Southern California residents. Disneyland officials say they have no current plans for a new Anaheim park, but that hasn’t stopped speculation.
Many longtime park watchers say now may be the time to dust off plans, dating to 2000, to build a third park on a 78-acre site just south of Disney’s complex.
Those plans were shelved while the company focused on the 2001 opening of Disney California Adventure, which fell short of expectations until a $1 billion expansion in 2012 added the hugely successful Cars Land.
After Disney acquired Marvel Entertainment Inc. in 2009 and Lucasfilm in 2012, many fans hoped a third park would feature Marvel superheroes or characters from the "Star Wars" franchise.
"Maybe they’ll do Star Wars Land or Indiana Jones Adventure or Marvel characters," said Todd Regan, founder of the Disney blog site MiceChat.com. "It will be interesting to see what happens."
At least for now, Disneyland officials say they are focused on expanding parking. They’re buying a lot at the corner of Harbor Boulevard and Ball Road with room for 1,400 parking spaces for employees, freeing up more parking for guests.
"Our goal is to always provide the best possible experience for all of our guests, and we will continue to look for ways to achieve the right in-park balance," said Disneyland spokeswoman Suzi Brown.
Industry experts say Disney might be better off focusing its attention on other theme park projects, including a $4 billion resort in Shanghai, slated to open next year.
"They’ve got a lot on their plate," said Dennis Speigel, president of International Theme Park Services in Cincinnati.
Disneyland does not disclose attendance numbers. But estimates from Aecom, a Los Angeles engineering and consulting firm, show visitor numbers have increased nearly every year from 2004 to 2012.
And they’re continuing to rise. Disney reported an 18 percent increase in operating income from theme parks and resorts for the six months ending March 29.
The attendance surge comes as the nation’s travel industry enjoys a surge in spending as the economy continues to rebound from the recession and a more recent lull in travel during winter storms on the East Coast and in the Midwest.
Speigel said theme parks across the country could see double-digit increases — as much as 25 percent — in attendance this year. "We are seeing the shaping up of a tremendous 2014," he said.
In Southern California, Universal Studios Hollywood also recently increased its one-day ticket prices, from $84 to $92, just $4 shy of Disneyland’s new prices.
But it was Disneyland’s suspension of sales of its $379 Southern California Annual Passport that is expected to play the biggest role in reducing crowds. The pass offered access to the park 215 days of the year, including Sundays.
Local pass holders often crowd the parks, leaving little space for out-of-town travelers who typically stay in Disney hotels and spend more on souvenirs. Disney continues to sell a $289 annual pass — not including weekend visits — for Southern California residents.
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